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Marketing
 

The Marketing module manages all aspects of a campaign – from assigning of administrative tasks such as printing of brochures, reserving a presentation hall etc. to planning and completing activities related to the targeted contacts such as sending invitations for an event, receiving registrations, follow-up calls etc.

Marketing Campaign
Marketing Campaign

Each campaign mask contains general information - forecast budget and actual costs, start/end date, campaign notes etc. and the campaign tasks.
Marketing tasks have the following parameters: subject, target group, planned and actual costs, start date, deadline, date of completion, responsible etc.

Marketing Task
Marketing Task

Tasks can be related to a target group or not. If a marketing task is assigned to a specific target group, users have the option to automatically create identical activity records in the profile of each member of the target group.

Target Groups
Target Groups

The flexible search options make the process of defining target groups for different marketing campaigns extremely fast and simple. Each group can be modified at any time and can be used in multiple campaigns.

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Manages all aspects of marketing campaigns
Fast and easy definition of target groups
Automatic creation of multiple, identical activity records for campaign related target groups
Direct mail merge in MS Word format
Campaign related attachments


Contact Management

Task Management

Marketing

Sales and Invoicing

Reporting

Access


Operating systems:
Windows 7
Windows Vista
Windows Server 2003 SP1
Windows Server 2003 Enterprise Edition SP1
Windows Server 2003 Datacenter Edition SP1
Windows Small Business Server 2003 Standard Edition SP1
Windows Small Business Server 2003 Premium Edition SP1
Windows XP Professional SP3 or newer.
Windows XP Media Edition SP3

Hardware requirements:
CPU: 2.2 GHz or more
RAM: 1 GB
HDD: 3 GB free space for installation
Video: 32-bit color, 1240x760

Insider works with .NET framework with requirements:
Microsoft Data Access Components (MDAC) 2.6 or higher.
* Microsoft Internet Explorer 5.01 or higher.
** Microsoft Windows Installer 2.0
*** Windows Management Instrumentation (WMI)

 

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